The 50 that didn´t come, 2019.

In Costa Rica, every two months 50 victims die of lung cancer.  We should get the attention of all costarricans in the place where our lungs are most needed to celebrate and scream. Buy 50 seats and leave them empty, on the most anticipated and ouersold event, the qualifying game for the FIFA World Cup Russia 2018 and to create and empty spot on the landscape that could be seen on TV cameras.

Role: Creative - Art Direction

Agency: Jotabequ GREY. Client: Novartis.

Awards:

Effie Costa Rica

1 Gold

1 Silver

Festival Volcán Costa Rica

1 Grand Prix

2 Gold

 2 Silver